Wednesday 4 June 2014

THE WORLD CUP 2014 #DoUsProud


We are so pleased to have been part of the World Cup Campaign in support of the England's squad for this year's World Cup.

Teaming up with our friends at Platinum Rye, to create THE track in support of the England team did come with sleepless nights, long hours, back and forth emails with various different companies involved, a lot of hair-pulling and we'll admit.....some tears...BUT we are so glad to have been involved regardless.

We got the brief in from Plat Rye to find a cool, young indie band, where we scouted Dexters who fit the bill perfectly. 

Getting them in the studio, the lads re-recorded The Seekers hit 'I'll Never Find Another You' that quickly became loved by the agency involved in the campaign (Grey London) and The Sun Newspaper...and the rest is history!

The track is now the official England anthem for the World Cup and has gone down a storm with fans across the UK.

The track featured on The Sun's advert in the run-up-to the games of a line-up of footballers heading one ball down the line, with interviews of fans as well as the lead singer of the band Tom.

Dexters certainly did us proud, and we know England will too!

So pleased to have been a part of this!!

Check out the advert here: http://youtu.be/vv4ID3gtn5k